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Retail, distribution & custom games

Fresh games. Made for your market.

Stock our games, launch them in your market, or brief us on a game of your own. We turn trends and ideas into playful products for your audience.

OFFTOP game boxFried Potatoes card game box

Experience with leading partners

Active in 12+ countries

We work with Asmodee teams in Italy, the Netherlands, Canada, the USA and the UK. Our retail experience includes Fried Potatoes on Walmart shelves.

Relationships and availability vary by game and market.

Distribution, retail & marketplaces

AsmodeeWalmartbolAmazonIntertoysArgos

OUR JOURNEY

Built step by step.

  1. 2023–2024
    Fried Potatoes card game box Astronaugthies game box

    Born on Kickstarter. Built into a universe.

    Fried Potatoes Original launches on Kickstarter in November 2023. A collection of new games follows.

  2. October 2024–July 2025

    Our distribution grows

    Boosterbox first orders in October; Bruna collaboration follows in January. Asmodee USA joins in April, followed by NL, Canada and UK in June–July.

  3. October 2025
    Fried Potatoes card game box

    Walmart. Our biggest breakthrough.

    Fried Potatoes reaches Walmart shelves across the United States.

  4. Late 2025–January 2026
    IntertoysArgos

    Major retail launches

    Intertoys online in late 2025. Argos joins in January 2026, bringing Fried Potatoes to a major UK retailer.

  5. January 2026
    Ants & Crumbles game box

    Ants & Crumbles on Kickstarter

    A new world of play launches at the picnic table.

  6. 2026 · Next steps
    OFFTOP game boxMISRATED game box

    More games. New directions.

    OFFTOP and MISRATED: social-first launches planned for 2027. Growing in Italy, expanding partner portfolios and managing German releases ourselves.

OUR 2027 TARGETS

1M games worldwide · 6 Waxy editions · New product categories · 2+ licensing collaborations

Licensing ambition: collaborations with a leading global partner.

Our new series

Social-first party games.

We follow how people play, discover and share. Our new party-game series turns those trends into simple ideas, quick reactions and moments worth sharing.

OFFTOP game box

OFFTOP

Topics, letters and fast answers. A quick-thinking party game where the unexpected answer is part of the fun.

Discover OFFTOP
MISRATED game box

MISRATED

A secret number. Your answer. Their guess. Find out how differently your friends see the same thing.

Discover MISRATED

Why work with us

Creative flexibility. International experience.

For retailers

  • Made to stand out on the shelf

    Compact boxes, distinctive characters and clear gameplay hooks. Games with a strong identity that are easy to introduce to your customers.

  • Easy to explain. Easy to demo.

    A quick explanation gets people playing. Real gameplay clips help your team show what makes each game fun.

  • Content to support your launch

    Discuss product imagery, gameplay videos and creator content with us. We build the launch support around your market and agree it together.

For distributors

  • Fresh ideas for your portfolio

    Original concepts and visual worlds, with an eye on how people discover games. Find the titles that fit your audience and territory.

  • A local edition, planned together

    Discuss language editions, positioning and launch plans directly with our team. We agree the scope and commercial terms for each title and market.

  • A flexible creative partner

    Work directly with the people developing the games. Our internal team and external designers bring different creative skills to your project.

A game for your audience

Your brief. Our creativity.

Looking for a game that fits your stores, brand or distribution portfolio? We can develop it with you, from concept and gameplay to theme, design, language and format.

We agree the creative scope, budget and timing with you before development starts.

Discuss a custom game →

Thomas (left) and Tibo Everaerts with Fried Potatoes cards.
Foto: Jakob van Vliet / Het Parool

About us

Built by brothers. Open to new ideas.

We’re Tibo and Thomas, the brothers behind Fried Potatoes Games in Amsterdam. We follow trends and create games around how people play, discover and share.

A flexible team of internal and external designers helps us build the right creative approach for each brief. You work directly with us on the concept, design and decisions.

In the press

How it started in Amsterdam

Het Parool · 9 October 2025

Read the article

From Amsterdam to Walmart

De Ondernemer · 21 August 2025

Read the article

The Walmart breakthrough

Quote · 4 September 2025

Read the article

Let’s work together

Your market. Our next move.

Looking to stock our games, distribute a title or develop something new? Tell us about your audience and let’s explore the fit.

Request catalogue & trade terms Catalogue, trade terms and custom game briefs, directly with our team.

Talk directly with our founder & CEO, Tibo Everaerts
tibo@friedpotatoes.games